Articles by Matt Rideout
How To Create Lists and Import Subscribers Using GreenArrow’s API and Ruby
A minute automated is a minuted earned. Automation can be such a life-saver—after all, a minute saved is a minute…
Case Study: How Six Flags’ Email Delivery Climbs To The Top
What if you could cut your delivery time by 80%? Six Flags is the world’s largest regional theme park company,…
8 Ways Working Remotely Brings Us Together
My Grandma Thinks I’m A Hacker People can develop amusing views of what “working from home” means. For example, when…
9 Email Statistics You Shouldn’t Ignore
Is Your Email Sending Ready For Prime Time? Have you ever watched the game show, Jeopardy!? Contestants face a big…
How Cryptography Protects Your Data (& What You Can Do Today)
Lock It Up (But Don’t Throw Away The Key) As we readied this post for publication in September 2017, Equifax announced…
Nine Essential Ways to Keep Your Email Server Secure
My wife and I have a new hobby—powerlifting. Most people relax during the summer, but Paige and I decided to…
How ISP Rate Limiting Is Ruining Your Relationship
We need to talk. I think we need some space. I like you, but I need time to process our relationship. …
Transactional Email Speed: A 30-Day Experiment
Has this ever happened to you? I love aged Sumatran coffee. It’s often marketed as a Christmas blend, so it…
What Is a Bounce Processor, and Why Does It Matter?
I love eggs. Fried, scrambled, poached, or boiled, they’re one of my favorite foods. But as we all know, eggs…
Three Ways To Warm-Up Your IP Addresses (& Keep Them Hot)
There you are. The great outdoors. The tent is pitched. Marshmallows, graham crackers, and Hershey’s chocolate sit nearby as your…
GreenArrow’s Documentation Site—Now With Unified Search & No Bacon?!
We’re happy to announce — greenarrowemail.com/docs/! Our new software documentation site is the culmination of months of brainstorming, development, organization,…
What SMTP Replies & Enhanced Status Codes Mean (& Why You Should Care)
It’s that time of year again. That time where you may not be fully listening to your accountant. Sure, you can see…
Email Injection Speed vs. Delivery Speed: Which One Is Slowing You Down?
Email is complicated. If you’re an email marketer or have worked with email servers, you already know that sending email…
Email Jammed Up? Two Ways We Overcome Email Bottlenecks
Have you ever heard the term, critical path? In the world of email sending, you can think of a critical…
How To Build The Perfect Email Server
I’ll admit it. I’m a hardware junkie. It started when I built my first PC in 1999. I spent hours…
Is Your Email Up To Speed?
In the Driver’s Seat with GreenArrow Software. Imagine a sports car—a really fast one. How do you know it’s fast?…
Email Feedback Loops: What Are They & How To Use Them
Are You “Out of the Loop”? Ever heard the phrase, “Out of the loop?” It means a critical piece of…