Segment Builder Basics

Table of Contents
Create a Segment
Available Segmentation Rules

The GreenArrow Studio Segmentation builder allows you to break your mailing list down based on criteria you choose to send a campaign to just one portion of your list or to take a closer view at a subset of subscribers.

You can create and save segments on a mailing list’s detail page by scrolling down to the Segments section. You can also use the segmentation builder while creating a campaign or viewing your subscribers.

Create a Segment

To create and save a segment to one of your mailing lists:

Click on the Mailing Lists tab:
Click the magnifying glass icon to view the list that you wish to create a segment for:
Scroll down to Segments and click Create a segment:
Enter a descriptive name for the segment.
Choose the criteria you want to use to filter your list. (See below for more detailed information.)
Click the + sign to add additional conditions if necessary.
Click Use this segment to save your new segment.

You can now choose the segment wherever you’d like to filter your mailing list: while creating a campaign or when viewing your subscribers. Just click Stored, then choose the segment from the drop down list under Segment.

Available Segmentation Rules

You can use any of the options below when creating your segment.

Criteria Grouping

Groupings will create a relationship between the various clauses in the segment.

All of the following criteria	If you use two or more criteria, only find subscribers that meet both.
Any of the following criteria	If you use two or more criteria, find all subscribers that meet one or the other.

Subscriber Details

These clauses will evaluate attributes of the subscriber record.

Subscription Status	Filter by whether subscribers are or are not in a particular status.
Email Address	Include or exclude subscribers based on key words in their email address. Only lower ASCII (“Space” `0x20` through “Tilde” `0x7E`) may be searched for, unless using the `is` or `is not` operators.
Domain	Create a list of domains to find or leave out. Only lower ASCII (“Space” `0x20` through “Tilde” `0x7E`) may be searches for, unless using the `is one of` or `is not one of` operators.
Date Subscribed	Choose a date range based on when subscribers were added to the list.
Date Confirmed	Choose a date range based on when subscribers confirmed their email.
Subscriber Near US Zip Code	Include or exclude subscribers based on whether they are within a specified amount of miles to the given zip code.
In Segment	Include or exclude subscribers based on whether they match another segment.
In Mailing List	Include or exclude subscribers based on whether they’re in one of your other lists.
Date Bounced	Choose a date range based on when subscribers has bounced an email.
Date Spam Complained	Choose a date range based on when subscribers has submitted a spam complaint
Date Unsubscribed	Choose a date range based on when subscribers has unsubscribed.
Date Deactivated	Choose a date range based on when subscribers were set to the “deactivated” status.
In a Portion of the List	Send to only a portion of your list based on percentages. For example, send one email to `0%`-`10%` of your list, send a second email to `10%`-`20%` of your list (keeping the same randomization key), then send the more successful of the two emails to `20%`-`100%` of your list as a way to do A/B split testing on a campaign. The percentages may be whole integers or decimals with up to two places. The following are valid ranges: `0 - 100 0.0 - 50 0.01 - 99.99 99.90 - 100` The following are invalid ranges: `dog - cat 0.000 - 100 0 - 50.123 0 - 50.`
Not In Suppression List	Choose a Segment Suppression List by which this subscriber is not suppressed. This allows for the creation of suppression lists that only apply to specific campaigns or autoresponders.

Subscriber Activity

These clauses will evaluate events that have happened involving the subscriber.

Subscriber Most Recently Opened	Choose a date range to find subscribers who have opened your emails. You can specify whether to scan all opens, or just opens that were (or were not) triggered as a result of a privacy feature. Because Apple’s Mail Privacy Protection stops triggering privacy opens when mail is delivered to the bulk folder, it can be useful in various situations to match on a variety of open types. Non-privacy opens tell you that a subscriber actually opened the email. Privacy opens tell you that the email reached the inbox.
Subscriber Most Recently Clicked	Choose a date range to find subscribers who have clicked a link in your emails.
Subscriber in Campaign	Choose or exclude subscribers who were in one of your previous campaigns.
Subscriber Opened Campaign/Autoresponder	Choose or exclude subscribers who opened an email from one of your campaigns or autoresponders. You can specify whether to scan all opens, or just opens that were (or were not) triggered as a result of a privacy feature. Because Apple’s Mail Privacy Protection stops triggering privacy opens when mail is delivered to the bulk folder, it can be useful in various situations to match on a variety of open types. Non-privacy opens tell you that a subscriber actually opened the email. Privacy opens tell you that the email reached the inbox.
Subscriber Clicked Campaign/Autoresponder	Choose or exclude subscribers who clicked an email from one of your campaigns or autoresponders.
Subscriber Clicked Link	Choose or exclude subscribers who clicked a specific link on a campaign or autoresponder.
Subscriber Most Recently Sent	Choose a date range to find subscribers who have been sent one of your emails.

Custom Fields

Any custom fields you’ve created for your list are also available for segmentation.